"When you're pushing That New Sound in 2010 it does not hurt to be The Loudest. We're all gonna to be popping hearing aids by 40 thanks to MP3s and ear buds anyway, right? May as well make those hearing years count. So: Sleigh Bells make music to blow your ears out to. You may not be able to grasp certain frequencies after bracing through this particular waveform, but you will not regret it. Trent Reznor wishes he thought of this; so does Lil Jon.
Because those claps and snaps are nothing but crunk. Because nobody has made a guitar sound so hawkish since Jack White. Because it's got the both the bone crunch of third and long and the pom-pom chants built in. Just look at that album cover-- they're about to assault many NFL highlight reels and the world will be better for it. Meanwhile, Sleigh Bells want to tell us-- or 'em-- something. "All the kids these days/ Do you really wanna be that way?" goes the head cheerleader with the tattoos. She's disappointed with this youth, but she's not spitting on 'em. She wants to see more, better. "You could do your best today," she hopes. It's called leading by example."